Jacqueline Kloska
Angestellt, Business Leader | Marketing Director @L'Oreál, L'Oréal Deutschland
Düsseldorf, Deutschland
Werdegang
Berufserfahrung von Jacqueline Kloska
Bis heute 1 Jahr und 9 Monate, seit Okt. 2022
Business Leader | Marketing Director @L'Oreál
L'Oréal DeutschlandDriving #beautythatmoves for SANTE, LOGONA & HELIOTROP – sustainable natural cosmetics solutions for human & nature. > Responsibility of brand vision and strategy for national skincare business. > Leading, motivating and developing a team of product, merchandising and digital/online brand managers > P&L category & growth driving responsibility > Strategic lead of 360° integrated marketing campaigns ATL & BTL. > Driving collaboration with cross-functional and international networks
Bis heute 2 Jahre und 8 Monate, seit Nov. 2021
Senior International Brand Innovation Manager - Naturkosmetik
L'Oréal DeutschlandBrand & Product Development for LOGONA face & body care innovations. > Responsible of innovation pipeline, portfolio strategy and growth plan. > Redefining brand identity & definition of all related product & brand communication characteristics & measures > Development of sustainable products based on trends, consumer insights & market research. > Creation of launch package for IMCs. > Orchestrating 360° product development process. > Change agent for Logocos/L'Oréal integration phase
1 Jahr und 6 Monate, Juni 2020 - Nov. 2021
International Brand Innovation Manager - Naturkosmetik
L'Oréal DeutschlandBrand & Product Development for LOGONA skin care & dental care innovations. > Development of innovation pipeline, strategy and growth plan for skin & dental care portfolio. > Development of sustainable products based on trends, consumer insights & market research. > Creation and implementation of launch package for IMCs comprising: Planning, content production, implementation and monitoring of activities on all channels. > Orchestrating 360° product development process.
Development of local strategy and growth plan for VICHY ANTI-AGE & CLEANSING products. Strategic development and operative implementation of Integrated Marketing Campaigns for all launches and animations on all channels: > PAID: TV, Print, Programmatic, Paid Social, SEA, Influencer > OWNED: Website Content, SEO, Organic Social, CRM, Newsletters, Product tests, E-Sampling > EARNED: PR, Influencer, Reviews > POS: Trade Marketing, Sales Materials, Coop with E-Com, Training, Medical Marketing
6 Monate, Feb. 2019 - Juli 2019
Junior Product & Digital Manager VICHY / Face Care
L'Oréal DeutschlandDevelopment of local strategy and growth plan for VICHY ANTI-AGE & CLEANSING products. Strategic development and operative implementation of Integrated Marketing Campaigns for all launches and animations on all channels: > PAID: TV, Print, Programmatic, Paid Social, SEA, Influencer > OWNED: Website Content, SEO, Organic Social, CRM, Newsletters, Product tests, E-Sampling > EARNED: PR, Influencer, Reviews > POS: Trade Marketing, Sales Materials, Coop with E-Com, Training, Medical Marketing
1 Jahr und 4 Monate, Okt. 2017 - Jan. 2019
Junior Product Manager Vichy / Make-up, Body, Brand Animations
L'Oréal DeutschlandFirst 4 months field sales force Gebietsrepräsentant. Development of local strategy and growth plan for all VICHY Make-up and Body Products as well as Christmas Brand Animations. Strategic development, operative creation & implementation of Integrated Marketing Campaigns for all launches and animations on all channels > PAID: Print, Programmatic, Paid Social, SEA, Influencer > OWNED: Website Content, SEO, > EARNED: Influencer > POS: Sales Materials, Medical Marketing & Training, POS Materials
1 Jahr und 1 Monat, Juli 2014 - Juli 2015
Werkstudentin Marketing - Eucerin (Haut Institut)
Beiersdorf AG7 Monate, Aug. 2013 - Feb. 2014
Marketing Intern - Produktmanagement
CHANEL GmbH
3 Jahre, Okt. 2010 - Sep. 2013
Duale Studentin - Business Administration
Otto GmbH & Co. KG
2 Monate, Juli 2013 - Aug. 2013
Markenkommunikation und Mediawerbung - OTTO GmbH & Co KG
otto.de
4 Monate, Jan. 2013 - Apr. 2013
Category Management (Beauty/Kosmetik) - OTTO GmbH & Co KG
www.otto.de
1 Monat, Okt. 2012 - Okt. 2012
Projektmanagement - Ludwig Görtz GmbH
www.goertz.de
2 Monate, Sep. 2012 - Okt. 2012
Fotostudio - OTTO GmbH & Co. KG
www.otto-fotostudio.de
3 Monate, Juli 2012 - Sep. 2012
International Sourcing - Scan-Thor Spain
www.scan-thor.com
2 Monate, März 2012 - Apr. 2012
Einkauf Textil - bonprix GmbH
www.bonprix.de
3 Monate, Okt. 2011 - Dez. 2011
Werbung - QUELLE Russland
www.quelle.ru
3 Monate, Mai 2011 - Juli 2011
Trading Textiles - Hermes Otto International
www.hermes-ottoint.com
Ausbildung von Jacqueline Kloska
3 Jahre und 5 Monate, März 2014 - Juli 2017
MBA - Multichannel Trade Management in Textile Business
HAW Hamburg
3 Jahre, Okt. 2010 - Sep. 2013
Business Administration, Bachelor
HSBA - Hamburg School of Business Administration
Marketing
4 Monate, Feb. 2010 - Mai 2010
Sprache und Kultur
EF Miami Beach
interkulturelle Kommunikation
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Spanisch
Gut
Chinesisch
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