Marcel Hohl

Angestellt, Chief Product Officer (CPO), VirtaMed AG

Abschluss: MBA, Kellogg School of Management, Northwestern University

Zurich, Schweiz

Über mich

• 15+ years of broad medical device commercial, product and leadership experience • Business unit leadership, general management, sales leadership • Experience starting multiple subsidiaries (incl. Japan and Australia), recruiting and building high-performance direct sales teams • Distributor and tender management • End-to-end marketing experience from portfolio strategy, product development and launch to promotion, digital marketing and clinical education • MBA, MEM, MS (Engineering) • Broad experience in multiple clinical fields including cardiac surgery, thoracic surgery, orthopedic trauma, spine surgery, wound care, respiratory care • Multi-year managerial experience in each of the U.S., Europe and Asia

Fähigkeiten und Kenntnisse

Medical Technologies
Healthcare
Marketing
Strategy
General Management
Product Development
Wirtschaft
Verantwortungsbewusstsein

Werdegang

Berufserfahrung von Marcel Hohl

  • Bis heute 2 Jahre, seit Juli 2022

    Chief Product Officer (CPO)

    VirtaMed AG

    VirtaMed develops and markets high-fidelity, mixed reality simulators for robotic and minimally invasive surgery. Focus clinical fields are robotic surgery, arthroscopy, laparoscopy, women's health (gynecology) & urology. ==> Lead Products team, incorporating Product Management and Project Management, with Product Strategy, Intellectual Property, Project Management and Product Launch/Promotion responsibility. ==> Lead Digital & Content team, with focus on Digital Marketing incl. Account Based Marketing.

  • 1 Jahr, Juli 2021 - Juni 2022

    President

    Sentec AG

    P&L responsibility for all markets outside the U.S. and Canada in addition to serving on the Executive Board. ==> Launched 5 subsidiaries within 6 months, including Japan, and Australia. Recruited Managing Directors and built direct sales teams. Built order-to-cash process with 3rd party logistics partner. ==> Reorganized sales team structured around direct and indirect channel approach. ==> Delivered target 2021 revenue. ==> Lead approx. 30 sales, education, marketing and customer service professionals.

  • 8 Jahre und 2 Monate, Mai 2013 - Juni 2021

    VP Global Marketing, Healthcare, Executive Leadership team member

    Medela AG

    Lead the global HC marketing team, which incorporates Product Management, Downstream & Digital Marketing, Education and Marketing Operations. Executive leadership team member. • Grew business by ~50% to CHF100 million over three years • Built high-performance marketing team of 20 marketeers • Doubled Negative Pressure Wound Therapy business • Drove Cardiac- and Thoracic Drainage business to >60% growth over three years • Initiated inbound marketing to realize 10% opportunity funnel value from digital

  • 4 Monate, Jan. 2013 - Apr. 2013

    Marketing Director, Trauma

    Stryker Corp.

    Marketing responsibility for European trauma business ($250M).

  • 7 Monate, Juni 2012 - Dez. 2012

    Marketing Manager--Spine

    STRYKER CORP.

    Responsibility for European spine marketing team and spine implants business ($100M).

  • 1 Jahr, Juni 2011 - Mai 2012

    Group Product Manager--Hand, Wrist & Forearm

    STRYKER CORP.

    Portfolio strategy responsibility for hand, wrist & forearm implants.

  • 9 Monate, Sep. 2010 - Mai 2011

    Senior Project Manager--Small Joints

    STRYKER CORP.

    Lead Small Joints new venture.

  • 1 Jahr und 2 Monate, Juli 2009 - Aug. 2010

    Business Development Manager

    DANAHER CORP.

    Business Development Manager—International Markets, Pelton & Crane. Overall responsibility for international business development of Pelton & Crane’s chair, light and unit businesses.

  • 3 Jahre und 2 Monate, Juli 2007 - Aug. 2010

    Product Manager

    DANAHER CORP.

    Product Manager—Dental Vacuums, Compressors and Cabinets. Overall P&L responsibility for $20 million product lines.

  • 2002 - 2005

    Sales & Engineering Manager

    VMI Americas, Inc.. (Subsidiary of TKH Group, NL)

    (VMI acquired the machinery division of A-Z in 2004)

  • 2001 - 2002

    Sales & Development Manager

    A-Z Formen- und Maschinenbau GmbH

  • 1998 - 2001

    Sales & Development Engineer

    A-Z Formen- und Maschinenbau GmbH

Ausbildung von Marcel Hohl

  • 1 Jahr und 10 Monate, Sep. 2005 - Juni 2007

    MBA

    Kellogg School of Management, Northwestern University

    Majors in Finance and Marketing

  • 1 Jahr und 10 Monate, Aug. 2005 - Mai 2007

    Engineering Management

    McCormick School of Engineering, Northwestern University

  • 2 Jahre und 5 Monate, Feb. 1996 - Juni 1998

    Materials Engineering

    University of Cape Town

    The wear behavior of ion-implanted ultra-high molecular weight polyethylene in prosthetic environments.

  • 3 Jahre und 11 Monate, Feb. 1992 - Dez. 1995

    Mechanical Engineering

    University of Cape Town

Sprachen

  • Englisch

    Muttersprache

  • Deutsch

    Muttersprache

  • Afrikaans

    -

Interessen

Skiing

21 Mio. XING Mitglieder, von A bis Z