Marcel Hohl
Angestellt, Chief Product Officer (CPO), VirtaMed AG
Abschluss: MBA, Kellogg School of Management, Northwestern University
Zurich, Schweiz
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• 15+ years of broad medical device commercial, product and leadership experience • Business unit leadership, general management, sales leadership • Experience starting multiple subsidiaries (incl. Japan and Australia), recruiting and building high-performance direct sales teams • Distributor and tender management • End-to-end marketing experience from portfolio strategy, product development and launch to promotion, digital marketing and clinical education • MBA, MEM, MS (Engineering) • Broad experience in multiple clinical fields including cardiac surgery, thoracic surgery, orthopedic trauma, spine surgery, wound care, respiratory care • Multi-year managerial experience in each of the U.S., Europe and Asia
Werdegang
Berufserfahrung von Marcel Hohl
VirtaMed develops and markets high-fidelity, mixed reality simulators for robotic and minimally invasive surgery. Focus clinical fields are robotic surgery, arthroscopy, laparoscopy, women's health (gynecology) & urology. ==> Lead Products team, incorporating Product Management and Project Management, with Product Strategy, Intellectual Property, Project Management and Product Launch/Promotion responsibility. ==> Lead Digital & Content team, with focus on Digital Marketing incl. Account Based Marketing.
1 Jahr, Juli 2021 - Juni 2022
President
Sentec AG
P&L responsibility for all markets outside the U.S. and Canada in addition to serving on the Executive Board. ==> Launched 5 subsidiaries within 6 months, including Japan, and Australia. Recruited Managing Directors and built direct sales teams. Built order-to-cash process with 3rd party logistics partner. ==> Reorganized sales team structured around direct and indirect channel approach. ==> Delivered target 2021 revenue. ==> Lead approx. 30 sales, education, marketing and customer service professionals.
8 Jahre und 2 Monate, Mai 2013 - Juni 2021
VP Global Marketing, Healthcare, Executive Leadership team member
Medela AGLead the global HC marketing team, which incorporates Product Management, Downstream & Digital Marketing, Education and Marketing Operations. Executive leadership team member. • Grew business by ~50% to CHF100 million over three years • Built high-performance marketing team of 20 marketeers • Doubled Negative Pressure Wound Therapy business • Drove Cardiac- and Thoracic Drainage business to >60% growth over three years • Initiated inbound marketing to realize 10% opportunity funnel value from digital
4 Monate, Jan. 2013 - Apr. 2013
Marketing Director, Trauma
Stryker Corp.
Marketing responsibility for European trauma business ($250M).
7 Monate, Juni 2012 - Dez. 2012
Marketing Manager--Spine
STRYKER CORP.
Responsibility for European spine marketing team and spine implants business ($100M).
1 Jahr, Juni 2011 - Mai 2012
Group Product Manager--Hand, Wrist & Forearm
STRYKER CORP.
Portfolio strategy responsibility for hand, wrist & forearm implants.
9 Monate, Sep. 2010 - Mai 2011
Senior Project Manager--Small Joints
STRYKER CORP.
Lead Small Joints new venture.
1 Jahr und 2 Monate, Juli 2009 - Aug. 2010
Business Development Manager
DANAHER CORP.
Business Development Manager—International Markets, Pelton & Crane. Overall responsibility for international business development of Pelton & Crane’s chair, light and unit businesses.
3 Jahre und 2 Monate, Juli 2007 - Aug. 2010
Product Manager
DANAHER CORP.
Product Manager—Dental Vacuums, Compressors and Cabinets. Overall P&L responsibility for $20 million product lines.
2002 - 2005
Sales & Engineering Manager
VMI Americas, Inc.. (Subsidiary of TKH Group, NL)
(VMI acquired the machinery division of A-Z in 2004)
2001 - 2002
Sales & Development Manager
A-Z Formen- und Maschinenbau GmbH
1998 - 2001
Sales & Development Engineer
A-Z Formen- und Maschinenbau GmbH
Ausbildung von Marcel Hohl
1 Jahr und 10 Monate, Sep. 2005 - Juni 2007
MBA
Kellogg School of Management, Northwestern University
Majors in Finance and Marketing
1 Jahr und 10 Monate, Aug. 2005 - Mai 2007
Engineering Management
McCormick School of Engineering, Northwestern University
2 Jahre und 5 Monate, Feb. 1996 - Juni 1998
Materials Engineering
University of Cape Town
The wear behavior of ion-implanted ultra-high molecular weight polyethylene in prosthetic environments.
3 Jahre und 11 Monate, Feb. 1992 - Dez. 1995
Mechanical Engineering
University of Cape Town
Sprachen
Englisch
Muttersprache
Deutsch
Muttersprache
Afrikaans
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