Helton Capella
Selbstständig, Marketing & Channel Consultant, Insight Me
New York, Vereinigte Staaten
Werdegang
Berufserfahrung von Helton Capella
Bis heute 8 Jahre und 1 Monat, seit Juni 2016
Marketing & Channel Consultant
Insight Me
Support global high-tech companies on their marketing challenges in the country: Go-To-Market and Competitive Analysis, Strategy Planning, Liaison with Global Executives & HQ, Field Marketing (digital & content marketing, events & sponsorships, email, etc.), Channel Partner Marketing (certification, training, enablement, programs, MDF & Rebates, etc.), Marketing Automation, Demand Generation, CRM, Marketing Performance (Operations, Metrics & Analytics) and Brand/Product Launch Planning & Execution
4 Jahre und 3 Monate, März 2012 - Mai 2016
Marketing Director - Global | Channel Strategy
Schneider Electric
Global Partner & Go-To-Market Messages, Partner Marketing Strategies and Budget definition, its alignment with local teams and QBRs with the main countries: USA, BRA, MEX, UK, GER, CHI, JAP, etc. 20+ Senior Global Marketing & Sales Managers indirect leadership, and Influence over USD 100M Channel Marketing Budget. Global Partner Acquisition & Retention Strategies & Global Loyalty Program Business Owner, including global external agency
5 Jahre und 3 Monate, Jan. 2007 - März 2012
Marketing Director - LATAM
Schneider Electric
LATAM Marketing Organization Leadership, including Budget, P&L, external agencies, and the following Regional Teams & Processes: Intelligence, Strategy, Product & Business Development, Branding, Field Marketing (digital & content marketing, events & sponsorships, email, etc.), Corporate Communications (PR & AR), Channel Partner (certification, training, enablement, programs, MDF & Rebates, etc.), Demand Generation & Marketing Automation (Including CRM & Performance), Inside Sales, Internal Communications
Ausbildung von Helton Capella
2022 - 2022
Marketing (N/C)
Fundação Armando Alvares Penteado
2022 - 2022
Information Systems
Universidade Presbiteriana Mackenzie
- Extension on Microprocessors - 1st Computer and Automation Symposium (INFORMACK) Participation - 2nd Electronic Symposium Participation
Sprachen
Englisch
Fließend
Spanisch
Fließend
Portugiesisch
Muttersprache